POSITION OVERVIEW
The post holder is responsible for the recruitment of students. This entails the development and implementation of marketing, communications and recruitment strategies that directly support the achievement of the University’s enrolment targets. While much of the role is focused on activities away from the campus, the post holder will also have responsibility for recruitment and liaison functions on campus, including daily campus visits, enquiry telephone calls and emails, online information sessions and the yielding of students post offer of admission.
JOB DESCRIPTION
Main Duties and Responsibilities
The main duties and responsibilities of the role include, but are not limited to:
– Lead on the recruitment of students to AUP
As part of the University’s sales team, the post holder helps drive the student recruitment function, generating appropriately qualified enquiries and applicants across all categories of students (first year, transfer, visiting/COOP, summer and graduate) according to agreed targets.
– Represent the University internationally and locally
The post holder represents the University at a range of types of events, including school visits, education fairs and exhibitions, individual meetings at schools, colleges, universities and with other stakeholders. In so representing AUP, the post holder is expected to develop appropriate relationships with all relevant individuals and institutions that contribute to the successful recruitment of students. Substantial international and national travel is an essential component in this aspect of the role.
– Support current AUP students wishing to remain at the University
The post holder will be responsible for all students currently enrolled at AUP whom wish to remain at the University. This will primarily consist of two distinct populations: firstly, those students who are categorized as ‘visitors’ interested in either extending their period at AUP, or becoming degree-seeking students; secondly, those undergraduate students wishing to remain at AUP for their graduate program via the University’s BA/MA pathway.
– Lead on Admissions Office social media
The post holder will be responsible for the creation of social media campaigns and content in conjunction with other colleagues in Admissions and, where appropriate, the Communications Office. This will involve developing content to support all Admissions initiatives and our calendar of activities and, where possible, include material from current students.
– Manage all pre-application enquiries
With colleagues in similar roles, the post holder is responsible for managing all pre-application enquiries to AUP via our CRM system, in addition to telephone and face-to-face contacts. S
– Develop an operational plan for each defined country/regional recruitment territory
The post holder develops and implements appropriate operational plans that deliver students across all categories (first year, transfer, visiting/COOP, summer and graduate) according to agreed targets.
– Manage all post-offer contacts and yield activities
As part of the Student Recruitment Team, the post holder is responsible for managing the relationship between AUP and students holding an offer of admission until they are enrolled at the University. The post holder is responsible for a defined group of students and works consistently to ensure that these students confirm and enrol at AUP.
– Development of market intelligence and market awareness
The post holder maintains a keen awareness of developments and trends in all country markets for which he/she is responsible.
– Create an effective network across the AUP Campus
– Contribute to the developement of team ethic
Profile :
– Education and Qualifications : Undergraduate degree/ Ability to speak in English anf French
– Experience : Working within a higher education context/ Working in international marketing and student recruitment/ Track record of recruiting international student/Managing multiple deadlines. Awareness of the student lifecycle / Ability to manage and execute multi-channel marketing campaigns/Understanding of broad marketing and communications issues.
– Job-related skills : Entrepreneurial and innovative with a delivery focus/ Willingness to travel overseas and work outside normal/unsocial hours/Ability to understand a wide range of academic content and subject material/ Ability to work under pressure/Good administrative and organisational skills. Commercially focused, capable of delivering results in a cost-effective manner/An understanding of how to apply technology in an appropriate way to meet business requirements/The ability to conduct market research and assess market intelligence and draw the appropriate conclusions
– Interpersonal skills Good communicator – orally and in writing with excellent presentation skills/Skilled negotiator and networker/Strong customer f
